A nod to the blast, an eblast

Blast! eBlast! Send dat eletter and blast away!

Well, these days email snobs will roll their eyes at the term Blast, eblast or enewsletter. At the end of the day, fundamentally, it was the same thing as the politically correct and safely boring, an email marketing campaign.

What has changed are the days of one-size fits all with emails and how they are sent out. Once the big tip was the time of day to send your one email for optimal clicks. Now a big tip would be …

Although I don’t call them eblast’s no longer, I have a deep respect to being involved at the beginning of the email evolution and continued longevity.


Kevin Buckstiegel of emails in limegreen tangerine